OmniLeads Scripts and Tags Manager WordPress Plugin

OmniLeads Scripts and Tags Manager

OmniLeads Scripts and Tags Manager lets users include all Google scripts and tags relevant to configuring their website for Google related services. This plugin is developed and owned by Omni Leads B.V. and authored by Daniël Mulder. The current version is the stable release for the latest WordPress version and all modern and up to date themes. It’s fully functional and free to use.

Installing plugin for WordPress
Plugin options page / settings
Enable / disable the plugin and individual scripts for inclusion
Add your Google scripts to your website
Lookup the remarketing conversions ID from AdWords
How to us the dynamic remarketing conversions ID
Tag a page with a dynamic remarketing tag
Pages where the scripts are included and logged in users
Installing plugin for WordPress
  • Download the plugin code zip.
  • Upload zip file with the standard WordPress plugin installer.
  • Activate the plugin via the plugins menu.
  • Go to the plugin settings via the menu Scripts and tags.
  • Paste your scripts into text areas in the tabs.

NB. use the complete scripts provided by the Google service including the <script></script> tag etc.

Plugin options page / settings

WordPress administrators can configure the plugin and add scripts to the website via the options page. The options page can be found via the left menu in the WordPress dashboard under menu item Scripts and tags manager.

OmniLeads Scripts and Tags Manager

Click the item Scripts and Tags Manager in the menu like in the screenshot above.

Enable / disable the plugin and individual scripts for inclusion

By default the plugin is not enabled when its turned on via the WordPress plugins page. To make to plugin include your scripts it’s need to be enabled via the options page. The options page is located under the Scripts and tags menu in the dashboard. On the first tab of the options page the plugin can be enabled to include your scripts. Also scripts can be enabled or disabled individually but no script will be included if the plugin is not enabled on the Settings tab.

Add your Google scripts to your website

Once installed the scripts and tags can be set with the plugin by adding them to the appropriate input fields for Google Webmaster Tools (same as Search Console), Analytics, AdWords Remarketing and Google Tag Manager. Be sure to copy and paste the complete scripts / codes that are used by these applications and do not remove tags or anything. Press Save to save your script and check the enable box to enable the script and embed it in the website source code.

OmniLeads Scripts and Tags Manager

Click the item Scripts and Tags Manager in the menu like in the screenshot above.

Lookup the remarketing conversions ID from AdWords

To get the conversion ID for the regular remarketing tag while using dynamic remarketing:

Go to adwords.google.com, log in with the appropriate account and go to the AdWords campaign for which remarketing should be enabled. Then in the menu on the left choose Shared library. On this page click on the button Tag details in the window in the upper right side of the page and like on the screenshot below. For more see the help page for this Tag your site for remarketing.

remarketing tagdetails adwords 

Clicking on the Tag details button will open the window like in the screenshot below. In this screen go to the tab Tracking-ID for mobile apps and grab or copy the remarketing conversion id.

 

 

Remarketing tag details AdWordsClicking on the Tag details button will open the window like in the screenshot on the left. In this screen go to the tab Tracking-ID for mobile apps and copy the id.

NB. the conversion ID for mobile applications is exactly the same as for the normal remarketing tag and grabbing it in this way saves time and explanation on how to extract the same id from the complete tracking script itself.

How to us the dynamic remarketing conversions ID

This feature will not be available from the next update! The author of this plugin has chosen to make Google Tag Manager the default method to implement Dynamic remarketing. Setting up Google Tag Manager with this plugin is possible.

Tag a page with a dynamic remarketing tag

This feature will not be available from the next update! The author of this plugin has chosen to make Google Tag Manager the default method to implement Dynamic remarketing. Setting up Google Tag Manager with this plugin is possible.

Pages where the scripts are included and logged in users

By default this plugin includes all enabled scripts in all pages but never includes any scripts for pages that are part of the WordPress dashboard. For all logged in users that are on a public page the enabled scripts are included. For most purposes and intends tracking scripts are only used for the front facing part of the website. Including tracking scripts in the dashboard area will result in unwanted pollution of user statistics and also will raise privacy policy concerns for remarketing data collection.

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